Keith Vera
Client Services Manager
On Friday, Google announced that it had made another giant step towards growing its mobile internet advertising options by officially acquiring AdMob. According to Google and as seen on the AdWords Blog on Friday:
"It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business. In continuing to invest in this highly competitive area, we’ll be bringing together our technology, resources and expertise in search advertising with AdMob’s innovative solutions for advertising on mobile websites and in mobile applications."
As the adoption of smart phones continues to grow, all major advertising players are looking to expand their capabilities and move into emerging markets. Google’s mobile search volume alone has grown exponentially in just the past two years, and smart phone searches through WebKit browsers are up over 62 percent from the previous quarter. With the addition of AdMob’s capabilities to the growing variety of mobile advertising options, marketers will be able to take advantage of the extensive reach and timely value of reaching consumers directly on their mobile devices like never before. Let us know your thoughts on Google’s AdMob acquisition by commenting below…
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