Tuesday, March 31, 2009

Rich Media and Video in AdWords

Keith Vera

Account Manager

Google is making it easier for advertisers to build, display and track new Rich Media and Video advertisements in AdWords through new templates in the display ad builder. One of the major benefits of this new services is that it allows advertisers to track interactions with their advertisements ("mouseover rate"), display multiple products or areas within the ad, and use multiple destination URLs to fit each ad feature. Below is a quick demo:

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