Keith Vera
Account Manager
Google is making it easier for advertisers to build, display and track new Rich Media and Video advertisements in AdWords through new templates in the display ad builder. One of the major benefits of this new services is that it allows advertisers to track interactions with their advertisements ("mouseover rate"), display multiple products or areas within the ad, and use multiple destination URLs to fit each ad feature. Below is a quick demo:
Keith Vera
Account Manager
Social networking now accounts for almost 10% of all internet time according to the latest Nielsen report, surpassing email in internet activity popularity. The report “Global Faces and Networked Places” looks at data from December 2007 through December 2008, and finds that not only do “member communities” exceed email in participation; the sector is experiencing twice as much growth than any of the 5 most popular online spaces.
Much of this growth can be attributed to the increasing popularity of social networks among an older demographic. As reported by Christine Pepin in February, females over the age of 55 are one of the fastest-growing Facebook user segments, growing by 175% over the last quarter alone, with males over 55 growing over 137%. This new growth helps put over 45% of all Facebook users over the age of 26.
