Keith Vera
Client Services Manager
After a successful testing of the new AdWords click-to-call feature, Google has rolled out the service to all paid-search advertisers. AdWords click to call now “makes it even easier for potential customers to reach you by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers”. Phones with full browser capability that can show standard HTML web pages, like the iPhone, will allow phone number in the ads to be clicked to make phone calls direct to a business. The ads can be served based on a users specific location, automatically displaying the business location closest to the user.
View how click-to-call adverting works, shown in the Google Mobile (Ad)itude video:
Mobile [Ad]itude 9 with Meredith: Click to Call Ads
Costs to advertisers are the same as the cost for a click, which is a very cost effective way to generate calls to a business. Let us know what you think of the new click-to-call AdWords feature, and if you’ve seen the same type of boost in click-through rates that trail participants reported.
