Online Marketing Trends to Lookout for in 2010

Keith Vera
Client Services Manager

As we close out the year here at EyeTraffic Media, every one of us has felt the need to take the time to reflect on 2009, and look ahead to identify key upcoming online marketing trends that we can expect to see over the course of next year. Digital marketing trends and subsequent marketer’s tactics are constantly evolving, and in such a fluid space about the only thing that we can expect is that the high ROI strategies of today are not going to deliver forever. Outlined below are a few thoughts on what we think you can expect to see evolving throughout 2010, and things that marketers should be planning for to maximize their upcoming strategy.

- Complete Digital Footprint: 2009 was the year that establishing social profiles became an integral part of many company marketing mixes, and it’s not difficult to see why. Gone are the days where simply having a website, an online face to your company, is a sufficient web presence. 2010 is the year where many companies will find their online voice. Social profiles allow companies to interact with potential clients and customers directly, and expand communication beyond a one-way blog or newsletter to include community building around a brand, and forums open for discussion. Developing your holistic online footprint is just the beginning of making the most out of the social space however, which leads us to…

- Real-time Communication: Real-time updates are available across every major social profile and is, of course, the basis of Twitter. As the world of real-time online status updates and news feeds develop across social platforms and SEARCH ENGINES, target audiences will expect the same value and convenience of real-time communication from marketers that they get in their everyday lives from friends, family and colleagues. Of course where marketers reach their audience in 2010 is something else entirely, bringing us to…

- Mobile Marketing: Mobile marketing growth has accelerated over the past year; with the introduction of new smart devices more people are accessing the web via their phone than ever before. Social communication has gone mobile, as has significant percentages of search, and the mobile application market has exploded. Expect to see an increased focus and spend in the mobile arena in 2010 as companies focus on reaching consumers directly on their smart device through status alerts, sales updates, product or coupon information, and location-based information.

These are just a few trends we at EyeTraffic expect to see in the upcoming year. Do you have any that you would like to add to this list? Post your comments below.