Keith Vera
Account Manager
Google announced Thursday through their blog a major update to how AdWords Quality Score is calculated. According to Google, here are the updates that advertisers can expect:
- Quality Score will now be more accurate because it will be calculated at the time of each search query
- Keywords will no longer be marked 'inactive for search'
- 'First page bid' will replace 'minimum bid' in your account
What does this update mean for advertisers? For starters, all keywords in campaigns that are currently inactive for search will suddenly be active. If bids on those terms are low enough then there should not be too much of an issue, however if bids are high enough for those terms to show ads, a large unexpected spike in spend for those campaigns could occur. AdWords users will also most likely see cost-per-clicks across their campaigns rise in the coming months, as more advertisers take advantage of the new fist page bid option.
These changes will roll out slowly over the next few days before they are fully implemented. Advertisers can also expect to see future updates to AdWords Editor and the AdWords API to reflect the new "first page bid" option.
