Keith Vera
Account Manager
The Google AdWords Site Targeting Campaign program has been redubbed "Placement Targeting" and features new options. The renaming of the site targeting tactic as reported by the Inside AdWords Blog comes from the upgraded drill level in which advertisers can now place their advertisements on sites within the Content Network. Advertisers can choose to show their ads all the way down to precise subsections of sites and even a specific ad block on a Content Network page.
Along with the new improvements, Google is also introducing a new cost-per-click bidding option allowing advertisers to pay per click, or per impression depending on needs. Conversion focused campaigns can be run on a CPC basis to maximize ROI, while branding oriented campaigns can be run on a CPM basis to maximize impression share.
