Keith Vera
Account Manager
You might be surprised to learn how easy the answer can be. Recently we have been experiencing anomalies in our conversion tracking data across some of our Google AdWords accounts. While Google has admitted that there is a current conversion reporting problem, I have yet to hear a legitimate reason as to why these errors are occurring. Of course, this leaves us in need of a solution to report those ever-important conversions, and the recommended one from Google is their own product, Google Analytics.
Now I know some of you might be skeptical about the usefulness of this free solution. However, for those who cannot afford a more-robust analytics product, we have found that the recently updated Google Analytics is a good answer to our conversion reporting problems. Once linked to your AdWords account it can provide more significant insight into your web traffic then AdWords conversion tracking. Unlike AdWords conversion tracking code, the Google Analytics pixel is simply one piece of JavaScript code you put on landing pages and every page you want to track. Of course to gain the best insight into traffic patters, you will need to install the Analytics pixel on every page in your site rather than just your conversion points.
You can find out more information about Google Analytics at the Help Center, set up Google Analytics through your AdWords account under the Analytics tab, or directly at the Google Analytics site.
